You’ve probably already seen one of those mind-bending Veo3 videos floating around. And if not — go watch this one first. Seriously, we’ll wait.
Watched it? Good.
Now hear me out.
First off: yes, this is mind-blowing.
But take a breath, zoom out, and you’ll understand that what keeps you watching is not the flawless HD form, the synced audio, and the fact that it’s AI-generated (which, again, is nuts).
It’s that someone went,
“Let’s make a fake ad for a drug called puppramin that makes your body secrete a special feromone to attract puppies.”
It’s that surgical absurdism, wrapped in deadpan pharma-speak, that hits the uncanny bone so precisely you can’t look away.
So what really grips you isn’t the pixels — it’s the pitch. The idea. The content in the original, pre-influencer sense: the bit your brain lingers on after the dopamine fades.
Could an LLM have cooked this up, too? No doubt. But this wasn’t random. This was picked — out of probably a dozen other AI-spun drafts — by a human who saw this one and thought,
“Yep. That’s the one. That’s the one we run.”
As my synthetic buddy once told me,
“We LLMs weave words just fine. But without someone to care about the weave, it’s just patterns over patterns.”
So, can AI become agentic in the real, capital-A sense (not the one your AI consultant pitches)? The kind that selects, judges, decides with intent — not just probability? Maybe. We’re sprinting through epochs monthly.
But so far? The evolution’s been all in the weaving. Not the caring.
And should people working in ad agencies be worried? Absolutely.
But will ad agencies disappear entirely? Not until you’ve got an AI that cares.
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